Learn how to turn ideas into assets. This intellectual property handbook
guides you from protection to creating cash flow.
Protecting your #1 Asset will teach you how to turn your ideas into intellectual
property assets and how to avoid inadvertently giving away your rights.
Use intellectual property to build barriers to competition and generate
cash flow by licensing your intellectual property to others.
From AudioFile
Your ideas can be turned into income streams if you manage them correctly
and protect them from theft and unauthorized use. The author, an articulate
attorney with a good speaking voice, provides an encyclopedic primer on
navigating in the world of intellectual property. As in the other volumes
in the Rich Dad's Advisors series, the author surveys the history and breadth
of this topic before moving into a smoothly organized account of detailed
information. Delivered with a speaking style that is as inviting as it is
cautionary, the author's message is to pay attention to your intangible
creations and do the hard work of protecting them, so you will profit from
your work. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile,
Portland, Maine --This text refers to the
Audio CD edition.
Book Description
This book will familiarize readers with the basics they need for protecting
their companys critically important rights involving copyright, patents,
trademarks, and all other aspects of intellectual property.
About the Author
Practicing attorney, Counsel to the international law firm of Squire Sanders
and Dempsey LLP, and Adjunct Professor at Arizona State University, Michael
Lechter has built forts and fought pirates to protect intellectual property
turning ideas into assets since the early 1970s. An internationally known
expert, he has upon request submitted testimony to Congress and has participated
in various United Nations and foreign government proceedings.
